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About
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Founder Brian Ludden has always been an athlete and a collector, with a deep-rooted love for sports. Starting young, Brian’s passion for basketball and baseball extended through college, keeping him closely connected to the trends in the sports market. His entrepreneurial spirit and curiosity have fueled his journey, both as an athlete and a collector.
Brian wanted to share his love of card collecting with his son, but the process quickly became frustrating. While trying to determine the value of his son’s Derek Jeter 1993 Upper Deck rookie card, they found the process to be tedious and outdated. The hobby that once brought joy began to feel like a chore. Realizing there must be a better way to identify and value cards, Brian set out to modernize the experience for collectors like him.


Determined to make card collecting more efficient, Brian explored existing technologies and realized there was no solution to address the pain points faced by collectors. This realization inspired him to create Ludex, a tool designed to simplify and elevate the collecting experience. Together with his team, Brian steers the ship for Ludex, bringing innovation and passion to the world of sports cards.